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Make it Count

Recently, I came across the incredibly talented filmmaker Casey Neistat. If you’ve never heard of him, don’t worry. He loves YouTube and shares all of his videos for your viewing pleasure. Currently, there are 82 commercials, short films, inspirational stories, and crazy videos to keep you entertained for quite some time. My favorite? A commercial for the Nike Fuel band:


You see, there are three things I love about this commercial. First, it has absolutely nothing to do with the Nike Fuel Band itself. Instead, it’s all about what the fuel band represents, an opportunity to #makeitcount every single day. Second, to travel the world, these guys had no plans and they had no worries. They figured it out as they went along, and guess what, they survived. Third, they did, lived, and experienced more in those 10 days than the majority of people will do in a lifetime. Yes, most of us do not have Nike financing our trip around the world but we do all have 24 hours in a day. And in my opinion, that’s really the only resource we need.

For me, to make it count means to stop thinking and start doing. To stop living with the “what ifs” and to start making decisions. To be comfortable in my own skin and to let go of this idea that what other people think of me actually matters. Because it doesn’t. To make it count means to not set a limit or a bar. If I do, I define what I am capable of achieving, and the truth is, I do not know my limits. To make each day count means to live in the present, not the past or the future. The past and the future are merely ideas and to be wrapped up in these ideas is to take away the experience of the now.

There is a great quote by Mark Twain and every time I find my mind wandering with the what ifs, I ground myself with these words: “I’ve lived through some terrible things in my life, some of which actually happened.”

Today as I ran through the woods at Umstead Park, I actually had this vision of a bear attacking me (weird,I know). For a brief moment, I got very anxious. Then I remembered those words by Mark Twain and the commercial by Casey Neistat. I think I shall call today #makeitcount Monday.

Happy Trails and Happy Running,



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